A new study from LEGO Australia finds that 70% of children want to travel to space.
The LEGO Group is harnessing children’s creativity and imagination to show what may await us in space in the not-too-distant future. A new study from The LEGO Group finds that 87 per cent of Australian kids are interested in finding new planets, stars and galaxies.
To show that space can inspire out of this world creativity, LEGO Australia built a well-known subject of intrigue and mystery often associated with space, a crop circle. The crop circle, set up by LEGO Australia in Narromine NSW, resulted in over 700 pieces of coverage, reaching a potential audience of over 60 million.
The massive crop circle spanned 50 metres in diameter, and was large enough that it could be seen from the sky. Those with a keen eye could discern that the design draws inspiration from the iconic LEGO® Minifigure, with the classic hand and head forming part of the pattern.
Recognising the importance of nurturing children’s passion for space, LEGO Australia partnered with the Australian Space Agency. As part of this collaboration, the first Astronaut trained under the Australian flag and Australian Space Agency team member, Katherine Bennell-Pegg joined LEGO Australia in its mission to inspire kids.
“It’s an honour representing Australia as the first astronaut under our flag and to be working with LEGO Australia to encourage The Space Generation to explore the universe!” said Bennell-Pegg.
Troy Taylor, Vice President & General Manager, Australia & New Zealand at The LEGO Group said: “We are thrilled at the opportunity to nurture the Space Generation’s curious attitudes toward space, broadening their horizons to embrace the potential that lies beyond our planet. Building on our research, we take great pride in revealing our pioneering collaboration with the Australian Space Agency, and the incredible Katherine Bennell-Pegg.
This article originally appeared in Edition 11 of The Toy Universe Magazine
