XOX Kweenies from Moose Toys is the newest “crowning” achievement in collectibles with a Kweenie for every queen. This uniquely inclusive range is all about self-expression, boasting 26 personality-filled characters across two teams, Team Fearless and Team Quirky. Notable for their elevated aesthetic and finishes, like high gloss metallic or flocking, as well as fun fills from liquid to rattling beads, these premium, weighted vinyl figurines are creating quite a buzz and lots of demand.
“Moose is regarded in the toy industry for its prowess in collectibles and being adept at capitalizing on a trend while in its infancy. XOX Kweenies was created in response to the rapid rise in the popularity of unboxing collectibles amongst older girls and collector communities around the globe. The enthusiasm for Kweenies has been nothing short of phenomenal,” said Stephanie Haggerty, VP, Global Marketing — Girls and Youth Electronics for Moose Toys. “In its first weeks of availability in the US, Kweenies flew off shelves at an incredible rate for a new item and shows no signs of slowing down as we head into the all-important holiday season.”
Celebrating each Kween’s’ uniqueness and bringing high end collectibles to a wider audience, Kweenies fans can be found in what has been a traditional group for dolls: 8–10-year-old girls – and secondarily Gen Z, Kidults/Millennial mums who embrace how Kweenies “get them.”
Fun and fierce, among the Fearless Kweens collection are Kween of Heartbreakers with a pink Cupid’s arrow and heart-shaped hair accessory, and the bubble-gum popping rare Kween of High School. In the Quirky collection, find the soft-textured, pastel coloured Kween of Plushies and a snoozing purple feline, Kween of Cat Naps. Each single pack Kweenie includes a premium vinyl figurine, a clear stackable display case and a holographic collector card with a peek into the Kweenie’s personality. Within both teams there are “secret feature” Kweenies, as well as one limited edition Kweenie per team, with only 1,000 figures made for collectors to chase. Search for scary movie-watching Fearless Kween of Spooky Night with a popcorn bag that doubles as a projector with a tiny image of ghosts, and Quirky Kweenie of the Universe in a personal spaceship that lights up.
There also are two scaled-up Kweenies with big personalities — candy-inspired Kween of Suga and Kween of Rawr in a dinosaur costume. These two Kweenies are 250 percent the size of the regular figurines and are fully articulated with unique fills and finishes.
This incredible collectible will hit Australian shores December 2024. With so much genuine enthusiasm for the brand, XOX Kweenies already has fans cheering, “All hail the new Kweens!”
This article originally appeared in Edition 12 of The Toy Universe Magazine
