Moose has once again taken center stage with an impressive lineup of new products for 2024. From the next iteration of global phenomenon Cookeez Makery, to the real magic of Magic Mixies and the ever popular Little Live Pets, Moose’s commitment to innovation and creativity is more apparent than ever.
COOKEEZ MAKERY – TOASTY TREATZ TOASTER
The Toasty Treatz Toaster promises a delightful surprise for kids as they pop bread into the toy toaster’s slot and slide down the handle. A sweet-scented plush friend emerges, each representing a unique breakfast treat. From Pnutty & Jam Tiger to Strudel Poodle, these 12 scented Toasty Treatz are irresistibly squishy and collectible. Lucky kids might even discover the ultra-rare Bluebunny Waffle!
The anticipation of which plush pet will pop up adds an extra layer of excitement for young collectors. And the best part? There’s more to come in the second half of the Cookeez Makery lineup, promising even more surprises and innovation.
MAGIC MIXIES – SHIMMERVERSE
Global hit Magic Mixies, continues to evolve introducing the enchanting Shimmerverse series. Pixlings, the magical creatures within this shimmering universe, reveal themselves through a colorful potion activated by water, elixirs, and special ingredients. The dolls, including reimagined Marena and Faye, along with newcomers Pheona and Catlyn, captivate with their dazzling details and fashion-forward ensembles.
But the magic doesn’t stop there. Enter the Magic Mixies Minis, a new collectible line featuring 90 micro-sized Mixies. Each Mini Mixie belongs to one of five teams, adding an extra layer of excitement through features like glow-in-the-dark, UV reaction, cold temperature reveal, glow-in-the-dark charms, and water reveal for rainbow coloring. The possibilities are endless, with common, rare, ultra-rare, and limited edition Rainbow Glow Mini Mixies waiting to be discovered.
In 2024 Magic Mixies will continue to develop its compelling content slate enabling kids around the globe to become truly invested in this incredible, magical world with 15 new episodes arriving in June airing on YouTube, Netflix and 9Go!
LITTLE LIVE PETS – A DECADE OF DELIGHT
Celebrating its 10-year anniversary, Little Live Pets continues to evolve into a powerhouse brand. New in 2024 is Needees, the attention-seeking and interactive flocked pets, which come with 13 realistic-looking characters, including a Limited Edition “Golden Duck” Needee. Responding to care with more than 50 sounds and reactions, these clingy companions can be clipped onto clothes or backpacks for on-the-go adventures.
The My Baby Animal series introduces the lifelike interactive toy, Mango, a baby monkey with over 40 sounds and reactions. From feeding to swinging, Mango provides an engaging and adorable experience. The series also features My Really Real Puppy, capturing the essence of welcoming home a new puppy. With fur that looks and feels like the real deal, blinking eyes, and more than 50 sounds and reactions, these realistic companions come with their own pet carrier and adoption certificate.
Heading into 2024 the Moose business continues to diversify, and is expecting huge things with the ever expanding gaming portfolio. Building on the success of perennial favorites like Spot It and Bananagrams, Moose introduces new additions like Six Second Scribbles and Worst Case Scenario. With Pickleball Blast and Throwdown Showdown joining the portfolio, Moose is creating a diverse and engaging gaming experience for kids of all ages.
Moose remains dedicated to fostering creative play for all children, creating ‘wow’ moments, with new toys spanning numerous categories at multiple price points.
By keeping a keen eye on market trends and demonstrating its deep understanding of what excites children, Moose continues to shape the future of play, bringing a signature creativity and innovation to children, whilst underlining their reputation as a pioneer in the toy industry.
This article originally appeared in Edition 8 of The Toy Universe Magazine
