Moose Toys has expanded its Latin American presence adding Mexico to a growing list of direct-to-retail markets.
Moose Toys entered the region in 2003, when it engaged a network of dedicated distributors to build relationships with retailers. The evolution to supply directly will expand the number of products available to the toymaker’s retail partners and consumers in 2025, including the innovative new MrBeast Lab line of toys and collectibles, Moose Games, and more.
“Moose’s presence throughout Latin America has been growing steadily. Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan. We can see the momentum building rapidly for Moose in Mexico and we are excited to take this important next step,” said Ronnie Frankowski, Global president, Moose Toys. On behalf of the entire Moose team, I want to express our appreciation to the distributors, retailers and partners for their outstanding contribution and collaboration that has helped build a solid foundation for us in Mexico over the last 12 years,” he added.
Moose’s next-step move in Mexico points to the toymaker’s confidence in the continued growth in the region. A strategy that is supported by recent toy industry data that shows the country performed second best among all G12 countries1.
“According to Circana, the Mexican Toy Industry stands out as one of just three growing markets in the G12 as of September 2024, boasting a 4% YoY growth and a solid 7.2% CAGR over the past three years. This presents a prime opportunity for us to enter this thriving market within Latin America. As we move into this new phase, we look forward to consumers having access to an even broader assortment of our innovative WOW-filled toys at retailers throughout the region,” said Tamara Stewart, Head of LATAM, Asia and Emerging Markets.
Among the newly available Moose Toys appearing at retailers in Mexico in early 2025 is the recently launched MrBeast Lab line co-created with the #1 most subscribed YouTuber in the world and avid philanthropist, MrBeast, AKA Jimmy Donaldson.
The extensive range of small-scale collectibles and action, vinyl and collector’s figures showcased incredible innovations across multiple categories and has sparked unprecedented demand in the United States.
To support growth in the market, Moose is in the process of signing a local media agency to help spread awareness of its toylines across the region.
Moose Toys transition to direct-to-retail in Mexico will commence in the first quarter of 2025. For any sales or retail enquiries, please contact info[@]moosetoys.com
1. The Circana Group Mexico. Retail Tracking Service, Mexico Toys, Value Sales (January 2024 – September
