Moose Toys is set to redefine play yet again with an array of exciting new releases in the second half of 2024, promising to captivate children and families across Australia. From the imaginative world of Bluey to the playful antics of Despicable Me, Moose Toys is delivering a lineup that combines creativity and innovation that will spread Superhappy across the country.
Here’s a closer look at what’s in store from this dynamic toy powerhouse.
TILE TOWN: A NEW DIMENSION IN MAGNETIC PLAY
Prepare for a groundbreaking adventure with Tile Town, launching in Australia this September at Big W and major toy retailers. This pioneering line is set to revolutionise the landscape with a unique new take on magnetic tiles, bringing movement and interactive features through ACTION TILES, that add a thrilling dimension to play.
Tile Town’s debut collection includes the highly anticipated Fire Station and Pet Clinic sets, along with exciting themes from Bluey and Jurassic World. Tile Town’s magnetic tiles are also compatible with other leading brands, enhancing the play experience, offering endless possibilities for imaginative building.
MRBEAST LAB: A FRONTIER OF PLAY INNOVATION
Moose Toys is also making waves with the brand new MrBeast Lab range, which hit Australian retailers in August. This exciting new line, created in partnership with leading YouTuber and content creator MrBeast, includes a range of collectables, Swarms; Stretchy figures; and a range of action figures called Mutators. The collection will include further drop throughout the year, including Vinyl and Collector Figures in September and the Cryo Lab in October.
BLUEY: TRANSFORMING PLAYSETS AND PLUSH PERFECTION
Moose Toys is elevating the beloved Bluey brand with a fresh and engaging collection that aligns with the TV series’ ‘Family Trip’ theme. Fans will be thrilled by the new 3-in-1 Transforming Plane Playset, that converts effortlessly into an airplane, boat, and even a holiday beach resort, providing a multifaceted play experience that mirrors the adventurous spirit of the show.
The Bluey lineup also expands with other delightful new plush and figurine additions, including the Unicorse Hand Pupper, ‘Fishing Grandad,’ ‘Holiday Mode Heelers,’ and ‘Bobo’ the car.
Additional highlights include the ‘Sleepy Time Talking Bluey’ and the ‘Celebration Heeler Home Playset,’ which offer fresh, engaging ways for kids to explore Bluey’s world.
DESPICABLE ME 4: MINION MISCHIEF CONTINUES
For fans of Despicable Me, Moose Toys is bringing the laughs with the new Despicable Me 4 Ultimate Fart Blaster. This hilarious gadget, that is already flying off the shelves around the world, is modeled on the zany inventions featured in the film, is sure to be a hit among children and Minion enthusiasts. The Ultimate Fart Blaster captures the playful essence of the Minions’ antics, promising hours of fun and giggles for kids who love the mischievous charm of Gru’s iconic crew.
MORE INNOVATION TO COME!
Along with the incredible line up for Moose this year, there is more innovation in the pipeline into 2025 including as master toy partner for Aussie creators, The Amazing Digital Circus.
Paul Solomon, CEO at Moose Toys said: “We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands. The Amazing Digital Circus series has amassed hundreds of millions of views since launch, showing that people are looking for something new and fresh.
“We knew that the quirky characters, story, animation style and colour palette was a perfect match for Moose to co-create a toy line that brings the series from digital into the real world, and we look forward to bringing another Australian success story to the rest of the world.”
For all the latest Moose news and releases, visit: www.moosetoys.com
This article originally appeared in Edition 11 of The Toy Universe Magazine
