It is widely understood that exposing children to books and reading from a young age is hugely beneficial in promoting brain development, imagination, language and learning.
However, the importance of early childhood experiences with books and toys, and the relationship of book play and reading can be just as valuable for language and literacy skills, while strengthening relationships between child and parent or caregiver.
As leaders in their respective fields, Brand Licensing Group and Phidal Publishing, recognise this synergy, while acknowledging the importance of building mutually beneficial partnerships with like-minded industries to maintain a competitive footprint in the Australian toy and book markets.
“With Phidal’s licensed ranges ‘designed to educate and entertain’ we are very happy with this new partnership. We welcome this wonderful opportunity to introduce our existing client database, and their customers, to book-related gems, while providing a segway for us to expand into bookstores” — Jon Marshall, Director, Brand Licensing Group
“We’re thrilled to partner with Brand Licensing Group to represent the fantastic Phidal collection in the Australian market. From our very first meeting, everything felt perfectly aligned, and I’m excited to see our well-loved ranges, from Busy Books to Puzzle Books, make a big impact in Australia!” — Shaun Arthurson, Phidal Sales Director APAC
With a designated Australia-wide sales force, Brand Licensing Group will begin selling Phidal titles into stores from the start of October.
www.thebrandlicensinggroup.com.au
This article originally appeared in Edition 12 of The Toy Universe Magazine
