With a focus on building strong relationships and simply doing things differently, CONNETIX, an award-winning Australian business, is placing a spotlight on how community engagement has shaped the growth and development of the brand. Sharing exclusive customer insights with Toy Universe, see how this progressive brand is creating joy, connection and inspiration on a global scale.
Why Families Choose CONNETIX
Construction toys are one of the fastest-growing categories, and as the industry illustrates, parents are seeking products that add educational and MESH (Mental, Emotional & Social Health) enrichment for their children. As a brand imbued with a passion to inspire and educate, CONNETIX naturally appeals to families with its long-lasting durability and high-quality design that reimagines play and learning possibilities!
In a recent survey of their CONNETIX Community – a private Facebook group of over 21.6k invested and passionate members, CONNETIX sought to understand what drives their customers on a deeper level.
Aligning with the core brand values, members highlighted the number one reason for choosing CONNETIX is the “high-quality product and safety standards”, closely followed by “strong magnets for bigger builds”. Members equally valued the “open-ended nature of CONNETIX”, and the way this type of play fosters connections to bring people together, bridging ages and generations all through play!
Community Favourites
Boasting 35 open-ended and innovative packs, the CONNETIX catalogue offers something unique to a wide range of ages, interests and abilities. With an abundance of choice for families, educators and retailers alike, the CONNETIX Community have curated a list of must-haves, as tried-and-tested in playrooms and classrooms around the world.
Voted as the gold standard in CONNETIX, The Rainbow Mega Pack simply offers everything. The community agree the size and variety of the pack is perfect for inspiring limitless creativity and hours of family play. Also available in this range is the Pastel Mega Pack, another crowd-favourite showcasing the award-winning earthy pastel colours. The Rainbow Creative Pack is often customer’s first experience of CONNETIX that leaves them wanting more. With lots of foundational shapes this pack allows children to find their unique style of play and the creative freedom to bring colourful masterpieces to life. Undoubtedly one of the best-sellers generating lots of community engagement, members share that the Rainbow Ball Run takes STEAM learning and magnetic tile play to a whole new level, getting children and adults alike racing with excitement!
Hooked on CONNETIX
With an innovative range of compatible and exclusive packs, community members can continue to grow their much-loved CONNETIX collections and add exciting new elements to their play, time-and-time again!
A staggering 18% of community members indicated they were commonly playing with 10 packs, reflecting a high level of customer loyalty and demand to expand on CONNETIX play.
Amongst the dynamic selection of add-on packs, the NEW Roads Range has been widely embraced throughout the community, bringing a sleek black shade tile and exciting dimensions to open-ended play. A popular choice for repeat purchasers, The Rectangle Packs were dubbed the biggest gamechanger by members, offering extra strength and stability that’s ideal for construction enthusiasts. The Ball Run Expansion Pack was also a top pick to elevate design possibilities and double the racing, zooming fun, alongside The Shape Expansion Pack, providing unmatched educational value and expanding creative possibilities!
Building an Inspired Play Community
The thriving online play community behind the brand has grown phenomenally in five years to become the leading magnetic tile company on social media globally.
Underpinning this success is a powerful model of relationship building that the brand is built on. By creating a strong vision to champion learning through play and authentically engaging with families, educators, allied health professionals and retailers alike, the CONNETIX social media platforms have collectively won the hearts of 758k followers across the globe. Celebrating the wonderful ways families can create, learn and play together, this inspired play community continues to stand as one of the brand’s greatest achievements.
Finding new ways to amplify and value customer experiences, the strong sense of CONNETIX Community offers members so much to enjoy beyond the products alone. From providing play inspiration and encouragement, to boosting engagement through fun campaigns and giveaways such as #createwithCONNETIX – whether they’re seasoned CONNETIX builders or just started their journey, all members are invited to join in the fun and most importantly, feel valued.
CONNETIX Social Media Manager and master’s qualified educator, Kristy Nedelkovski shares: “Seeing a rapid rise of customers seeking to connect with us as a brand, we are continually scoping out how to foster this in more intimate, interactive ways through our social media. It’s the greatest reward to see our strongest brand advocates emerge from the CONNETIX Community, joining us in our goal to champion where play and learning connect!”
Harnessing the power of community engagement, these platforms serve as a unique social listening tool to respond to the ways customers are seeking to play with CONNETIX, which in turn, drives innovations and the direction of construction play. Alongside the expansion of their Product Development Team, the next twelve months marks an unprecedented year for the brand, with many major releases lined up that are guaranteed to create captivating play experiences for both community members and customers worldwide.
Connect with the Team
With the trade fair season well underway for 2025, the CONNETIX team are looking forward to connecting with their local retailer network and industry friends at the upcoming Australian Toy, Hobby & Licensing Expo.
Visit the award-winning, interactive booth at corner Stand H21 to experience first-hand the community behind the brand, and to discover where play and learning connect.
This article originally appeared in Edition 14 of The Toy Universe Magazine
