The last few years have been transformative for typical family routines around the world.
The pandemic has seen an increase in work and financial pressures while simultaneously pushing us to realign our values and bring the focus back to homes and families. Now more than ever, parents are seeking ways to connect with their children, while searching for solutions that promote both play and learning within the home. Products like Connetix are proving to be the perfect solution.
Research surrounding the importance of play is becoming increasingly recognised globally. Parents are seeking to nurture their children’s development by providing quality toys and activities. As a STEAM certified toy, Connetix engages children of all ages in play-based learning. Simply by playing with Connetix, children experience STEAM learning whilst developing their imaginations and creativity. The benefits aren’t just for children either.
As an open-ended toy, Connetix transcends ability barriers, adapting to the needs and interests of the user. Meaning adults can enjoy playing together with their children…or even on their own #adultswhoconnetix! Whether constructing buildings, experimenting with colour, designing mandalas or creating ball runs, Connetix offers something for all ages.
Launching in 2019, the Australian magnetic tile brand has quickly become a global leader, with over 800 retailers in 62 countries. And it’s not surprising to discover why. Family friends and parents, Brea and Dave, are a dynamic business duo with shared passion for quality open-ended toys that promote STEAM learning. Combining their expertise as a masters qualified educator and entrepreneur they brought to market Connetix — a high-quality product that appeals to BOTH children and adults alike!
With a unique design that is yet to be matched in terms of aesthetics and functionality, Connetix include exclusive features that extend the appeal of magnetic tile play. The signature bevel design and strong magnets offer a more durable, lighter, clearer magnetic tile that is free from bracing. This allows for bigger builds PLUS greater play possibilities — check out #connetixtiles on Instagram to see the limitless play and learning Connetix inspires!
The trending rise of play in the home isn’t just about children. Adults are also rediscovering play as a form of self-care. Offering an additional aesthetic advantage, Connetix is the perfect toy to provide adults with a creative outlet helping to improve mindfulness, skill development alongside mental stimulation. The best part — parents can access these benefits while experiencing quality time with their children.
This surging interest from adults has increased demand for toys that are high-quality, ethical, sustainable and long-lasting. Connetix are internationally safety approved, made using non-toxic materials, and include additional features such as ultrasonic welding and metal rivets to make magnetic tile play safer for little hands.
When it comes to investing in a quality toy, parents take comfort in knowing that through Connetix play they are providing the gift of connection whilst fostering enriched learning experiences. Able to grow and adapt with children, Connetix bring families together, becoming a treasured toy to be enjoyed for generations. As the saying goes — “We don’t stop playing because we grow old; we grow old because we stop playing”.
This article originally appeared in Edition 4 of The Toy Universe Magazine
